March 01, 2005

Children's Advertising, Part 1 of N

There's an article over at HalfChangedWorld about advertising aimed at children, and the behavior of her own four-year old son upon seeing products branded wiht a character her son had never seen before. It's scary. But it just highlights what Juliet Schor documented in her book Born To Buy, which I heartily recommend.

Posted by Tom Nugent at March 1, 2005 10:10 AM | TrackBack
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